Sustainability and tqyi mark
20240205154133.webp "webinar _9_")
The webinar was aimed at the sales and marketing team of T&G French distributor, who were presented with the opportunities arising from the adoption of a green approach in business strategy and the decision to switch from a traditional paint product to a BIO product.
ICA's experts illustrated the support offered to its partners in terms of certification, technical advice, training activities and market research.
A special focus was devoted to the nautical sector: the Perf lab presented the requirements for obtaining the TQYI mark as guarantee, for the entire supply chain, of the quality and the performance of the certified cycles
Data on the potential of the French industrial wood coatings market was also shared as well as an estimate of the interior yacht wood finishes interior market
Program
AGENDA
INTRO ICA GROUP
Francesco Trovellesi - Technical_Sales Specialist
WHAT DOES SUSTAINABLE INNOVATION MEAN FOR ICA?
Approach to sustainability
Benefits for our partners and customers
Results
Stefano Di Blase – Sustainability Manager
BIO PRODUCTS RANGE
Proposal by market segment
Features and descriptions
New products
Advantages in the reference market
Francesco Trovellesi - Technical_Sales Specialist
IDENTIFICATION OF MARKET POTENTIAL AND TARGET CUSTOMERS
Francesco Finocchi - Operational Marketing Specialist
TQYI MARK REQUIREMENTS
Why the brand was born
Description of proposed cycles
BOX presentation and marketing tools (focus on performance and design)
Success cases in the Italian market
Potential of the French market and Target Customers
Francesco Cinquepalmi – Performance Lab Manager
Chiara Mochi – Administration and Communication/Marketing Manager
ICA ACADEMY
Nadia Capotosti - Learning Program Manager
Q&A
Speakers: Nadia Capotosti, Francesco Cinquepalmi, Chiara Mochi, Stefano Di Blase, Francesco Trovellesi, Francesco Finocchi
Photo Gallery
Annexes
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