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Building customer loyalty, increasing product value through service and promoting networking. The ICA Academy portal is not just a platform for ongoing professional training but a key component of the long-term marketing strategy. Commitment to an initiative with such broad reach to promote the knowledge and expertise of customers means laying the foundations for lasting relationships that are built on value not price. The wide range of material on offer, from quick tutorials to more in-depth video lessons, represents a flexible and scalable tool, suitable for all user types. This is an ambitious project geared towards sharing knowledge to promote global growth across the market.
A platform for digital training reserved for ICA Group partners, offering an exclusive service for continuous professional development to ensure that every figure can renew their technical expertise and stay in touch with trends in the world of coatings: a CLUB with many benefits!
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